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Humble Brag
  • Shop
    • Humble Brag Coffee
    • Huskee Reusable Cups
    • Equipment
      • Espresso Machines
      • Grinders
      • Pod Brewers
      • Milk Steamers
    • Cleaning & Maintenance
    • Accessories
    • Merch
  • Impact
  • Workplace
  • Cafe Supply
  • Resources
    • Blogs and Brewing Guides
    • Sustainability
    • Product Feedback
    • Huskee Reusable Cups
  • Gift Cards
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50% of Profits Donated

Yes! That's right. Humble Brag is a certified Social Enterprise. This means 50% of our profits support Indigenous youth and grassroots international aid programs.

Our Charity Partner

Co-Ground

Co-Ground has been driving life-changing social outcomes through grassroots community development for almost a decade. 50% of Humble Brag's profits support Co-Ground's incredible work.

Visit Co-Ground

Northern Territory

Indigenous

We stand with Aboriginal & Torres Strait Islander people. We fund programs designed for, and delivered by, Indigenous young people. Creating space for self empowerment, self determination, skills and leadership development, connection, culture and addressing specific local needs.

Global Impact

International Aid

Let's make equality real. We fund locally-led community programs in Vanuatu and the Philippines that improve basic human rights. We believe everyone deserves access to fresh water, education, healthcare, sanitation, secure food, personal safety and income. We also know that strong and empowered communities are the best way to support this.

Co-Ground Project Spotlight

We are challenging the status quo and redefining ‘business as usual’. We wouldn't want to brag though.

Change your coffee. Change the world

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Carbon neutral roasting

We’re building a social enterprise that makes the world a better place in more ways than one.

Our coffee roasting is carbon neutral, and we're actively working on ways to further reduce our impact on the environment.

100% recyclable packaging

Humble Brag’s coffee bags are 100% recyclable in your kerbside recycling alongside your other paper and cardboard products.

No need to remove any seals of valves. Just enjoy your coffee and pop the bag straight into the recycling bin.

With our aluminium coffee pods, we provide pre-paid recycling satchels for home users and collection programs for our workplace clients.

Ethically sourced

Our coffee has clear, ethical traceability from origin to consumer. This protects the people at all levels, but most importantly the farmers who grow and produce such incredible coffee. Unlike many other household brands, this make ours products modern slavery compliant, for all those compliance fans out there.

Problematic Pods

Recycling pods can be problematic, which is why we include a pre-paid pod recycling mailbag with every order. This make it easy for you to keep your pods from ending up in landfill and protect mother earth.

Initially our plan was to offer compostable pods. However after much research and advice from our sustainability partners the decision was made to only offer recyclable pods. This was a 100% environmentally motivated move.

Certified Social Enterprise

Humble Brag has been rigorously audited and certified by Australia’s peak social enterprise body, Social Traders. 

Where you see the Social Traders certification mark you can be confident that the organisation is being held to the highest standards.

Australian owned & roasted

Humble Brag was born and raised in Melbourne, Australia, Mate

We're proud to be fully Australian owned and operated

Specialty grade

All coffee is graded for quality, flavour and consistency soon after harvest. Specialty coffee is the highest grade and is reserved for coffees scoring above 80 out 100 by a panel of experts. 

Humble Brag exclusively uses specialty graded beans so you can be sure of a great cup, every time.

50% of profits donated

Humble Brag Group donates 50% of all profits to support Indigenous youth and grassroots international aid programs. We work closely with our impact partners to ensure that all projects are in the best interests of the communities in which they work.

You save money

Our products come with more. More coffee. Bigger volume. This means you save money on shipping costs and bulk pricing. Less packaging and transport of goods is also better for the environment. Win win.

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Specialty Coffee.
50% of Profits Donated.

Stay humble.

Aboriginal Land

Humble Brag acknowledges the Wurundjeri people of the Kulin Nation, the traditional custodians of the land upon which we live and work. Across Australia, we proudly celebrate one of the oldest living cultures in the world, and pay respect to Aboriginal and Torres Strait Islanders past, present and emerging.

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