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What is "Specialty Coffee"

What is "Specialty Coffee"

Specialty coffee isn’t just a brand name or a marketing term for coffee.

It doesn’t just mean coffee that’s a bit more deliberate than instant coffee. Specialty coffee is a classification of coffee grade that indicates quality from bean to cup. And when we say bean to cup we mean from seed to cup — from the farmer to you.

The assessment and grading of coffee is standardised across the world by the Coffee Quality Institute with their Q grading scores. The CQI is a non-profit that works to “create a common language of coffee and the best scientific practices throughout the value chain to improve quality.”

By the 100-point Q grading scale, specialty coffee is coffee that scores over 80 points.

The Q grading scale specifies as follows:

Score Grade 
90 - 100 Outstanding
85 - 89.99 Excellent
80 - 84.99 Very Good

 

All “Very Good” and better coffee is considered speciality. 

In addition to the CQI system, the Specialty Coffee Association assesses the presence or absence of ‘defects’ in a coffee sample as a method of defining specialty coffee. The SCA defines specialty coffee as coffee that has 0 to 5 defects for every 350g of beans.

In general, the higher a coffee’s score, the higher the price the producer can demand for it in the market. At the extreme end of things, in-demand coffees of extremely high quality can fetch over USD$13500/kg 

This is an extreme example of coffee pricing, but keep in mind that importers and roasters do pay a premium to producers for the quality of their coffee. These higher prices reflect not just the extra resources and labour required to produce high quality, but in many cases also benefits the communities around producers.

How to look for Specialty Coffee.

Australians, more than anyone else, are spoiled for choice when it comes to specialty coffee options. We largely eschew chains like Starbucks in favour of independent cafés and roasteries. Walk into almost any local cafe that cares about quality and you’ll likely get a cup of specialty happiness. 

A good way to find out if your coffee supplier stocks specialty coffee is to ask. Modern coffee supply chains are pretty transparent and even the smaller microlot farmers adhere to stricter, more specific reporting regulations and requirements around the quality of their beans. 

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Change your coffee. Change the world.

Good coffee helps

50% of profits donated

Humble Brag Group donates 50% of all profits to support Indigenous youth and grassroots international aid programs. We work closely with our impact partners to ensure that all projects are in the best interests of the communities in which they work. 

Carbon neutral roasting

Our roasting is… carbon neutral.

100% recyclable packaging

Humble Brag’s coffee bags are 100% recyclable in your kerbside recycling alongside your other paper and cardboard products.

No need to remove any seals of valves. Just enjoy your coffee and pop the bag straight into the recycling bin. 

With our aluminium coffee pods, we provide pre-paid recycling satchels for home users and collection programs for our workplace clients.

Specialty grade

All coffee is graded for quality, flavour and consistency soon after harvest. Specialty coffee is the highest grade and is reserved for coffees scoring above 80 out 100 by a panel of experts. 

Humble Brag exclusively uses specialty graded beans so you can be sure of a great cup, every time.

Certified Social Enterprise

Humble Brag has been rigorously audited and certified by Australia’s peak social enterprise body, Social Traders. 

Where you see the Social Traders certification mark you can be confident that the organisation is being held to the highest standards.

Ethically sourced

Coffee is produced by people and communities, often in developing nations. Humble Brag works hard to ensure that the coffee we source for our products is grown and processed responsibly and ethically.

Australian owned & roasted

Humble Brag was born and raised in Melbourne, Australia, Mate

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Specialty Coffee.
50% of Profits Donated.

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Aboriginal Land

Humble Brag acknowledges the Wurundjeri people of the Kulin Nation, the traditional custodians of the land upon which we live and work. Across Australia, we proudly celebrate one of the oldest living cultures in the world, and pay respect to Aboriginal and Torres Strait Islanders past, present and emerging.

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