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What does "Filter Roast" mean?

What does "Filter Roast" mean?

A filter roast is a coffee roasting style specifically designed for brewing methods like pourover (V60, Chemex), or drip machines. These are brewing methods that mostly don't use the high pressure and heat of espresso brewing.

Beans roasted for filter are roasted at lower temperatures for a shorter time. This approach preserves the bean’s natural acidity, aroma, and unique origin flavors, resulting in a lighter, clearer, and more delicate cup.

Filter roasts are prized for highlighting the subtle characteristics of the coffee’s origin, such as fruity or floral notes, and are best enjoyed without milk to fully appreciate their complexity.

In contrast, an espresso roast is roasted longer and at higher temperatures to develop a richer, fuller body and to increase the solubility of the coffee grounds. This is important for the short, high-pressure extraction of espresso machines. This process reduces acidity and brings out bolder, more intense flavors, often with notes of chocolate, nuts, or caramel, and a heavier mouthfeel.

While espresso roasts can be brewed as filter coffee, they tend to taste more robust and less nuanced; brewing a filter roast as espresso, on the other hand, often results in a sharp, sour shot as the filter roast doesn't reduce accidity to the same extent as espresso.

So when you're staring at a range of coffee, you can immediately ....filter.... your options by focussing on the coffee that's going to match how you're brewing. 

Of course, there's no rules around any of this. The specialty coffee industry has developed some norms, including the above, based on best efforts to deliver the best coffee possible. What that looks like for different groups of people is subjective, and constantly changing. 

You do you, we won't call the cops. 

 

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  • Humble Brag - Signature

    Humble Brag - Signature

    Humble Brag - Signature

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  • Recyclable Coffee Pods (100 pack)

    Recyclable Coffee Pods (100 pack)

    Recyclable Coffee Pods (100 pack)

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    Recyclable Coffee Pods (50 pack)

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  • Humble Brag - Falsa Modestia

    Humble Brag - Falsa Modestia

    Humble Brag - Falsa Modestia

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Change your coffee. Change the world.

Good coffee helps

50% of profits donated

Humble Brag Group donates 50% of all profits to support Indigenous youth and grassroots international aid programs. We work closely with our impact partners to ensure that all projects are in the best interests of the communities in which they work. 

Carbon neutral roasting

Our roasting is… carbon neutral.

100% recyclable packaging

Humble Brag’s coffee bags are 100% recyclable in your kerbside recycling alongside your other paper and cardboard products.

No need to remove any seals of valves. Just enjoy your coffee and pop the bag straight into the recycling bin. 

With our aluminium coffee pods, we provide pre-paid recycling satchels for home users and collection programs for our workplace clients.

Specialty grade

All coffee is graded for quality, flavour and consistency soon after harvest. Specialty coffee is the highest grade and is reserved for coffees scoring above 80 out 100 by a panel of experts. 

Humble Brag exclusively uses specialty graded beans so you can be sure of a great cup, every time.

Certified Social Enterprise

Humble Brag has been rigorously audited and certified by Australia’s peak social enterprise body, Social Traders. 

Where you see the Social Traders certification mark you can be confident that the organisation is being held to the highest standards.

Ethically sourced

Coffee is produced by people and communities, often in developing nations. Humble Brag works hard to ensure that the coffee we source for our products is grown and processed responsibly and ethically.

Australian owned & roasted

Humble Brag was born and raised in Melbourne, Australia, Mate

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Specialty Coffee.
50% of Profits Donated.

Stay humble.

Aboriginal Land

Humble Brag acknowledges the Wurundjeri people of the Kulin Nation, the traditional custodians of the land upon which we live and work. Across Australia, we proudly celebrate one of the oldest living cultures in the world, and pay respect to Aboriginal and Torres Strait Islanders past, present and emerging.

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